Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always
What Do I Put on My Website’s Home Page?
Deciding what makes it to your website’s home page can be a particularly
daunting task. However, if you want to increase your website’s
effectiveness and get more results, spend a bit of time strategically
looking at your website. To help you do this, here are four questions to
ask yourself when deciding what to add to your website’s home page.
Lumping and Splitting in Taxonomy
Creating a taxonomy — noting which distinctions matter — often seems more art than science.
Selling A Premium Product Is About More Than Its Price
One of the hardest things in business is to work out what price to charge
Designing Multi-Purpose Content
Publishers can do more with content when content is able to serve more than one
AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads
In late April Google will start offering (forcing) a new tool letting artificial intelligence generate
