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Marketing

Anniversaries

Jun 22, 2026 Comment on Anniversaries

Birthdays are a little overrated. I’ve never met anyone who was more than a passive participant in their birth, but anniversaries represent a choice. Every

Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 Comment on Why B2B Marketers Need to Know About “Opportunistic Learning”

One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent business buyers. The

Marketing

“In its larval state”

Jun 21, 2026 Comment on “In its larval state”

Thirty years ago, Cory Doctorow did an interview showing primitive inklings of the internet future (music, videos, etc.). At the time, it was easy to

Marketing

99% might be enough (or not)

Jun 20, 2026 Comment on 99% might be enough (or not)

A 100-foot long boat that’s 99% complete is going to sink before it leaves the dock. That gaping hole is more than enough to do

Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 Comment on What happens when AI starts making decisions for you?

Every marketing leader is being told that AI agents in social media and marketing will increase productivity. Far fewer are asking a more important question:

Marketing

The gap between true and known

Jun 19, 2026 Comment on The gap between true and known

We have more agency and choice than we know. And sometimes, when the awareness of our freedom arrives, it’s too late to reclaim the opportunities

Marketing

Anniversaries

Jun 22, 2026 0
Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 0
Marketing

“In its larval state”

Jun 21, 2026 0
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
Marketing

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Nov 27, 2023 Comment on The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

To effectively lead a marketing team, you must know your top goals. Whether your goal

Marketing

AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

Nov 27, 2023 Comment on AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around

Marketing

How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)

Nov 27, 2023 Comment on How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges

News

Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Nov 27, 2023 Comment on Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

2024 will see generative AI touching more areas of our lives, but where will it

Marketing

The hard part first

Nov 27, 2023 Comment on The hard part first

If you’re trying to reduce risk, do the hard part first. That way, if it

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Posts

  • Anniversaries
  • Why B2B Marketers Need to Know About “Opportunistic Learning”
  • “In its larval state”
  • 99% might be enough (or not)
  • What happens when AI starts making decisions for you?
Marketing

Anniversaries

Jun 22, 2026 0
Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 0
Marketing

“In its larval state”

Jun 21, 2026 0
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
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