Skepticism, surprise and resistance
Every important medical innovation of the last five hundred years has been ridiculed, undermined and ignored by doctors and the medical establishment. Every single one.
How to Retool Personalization for a Privacy-Conscious World
(The following post is an edited mash-up of two of my most popular “non-COVID” posts
One Vital Way to Cultivate Buyer Trust and Confidence
For the past several years, industry analysts and other thought leaders have been urging marketing
Research Takes the Pulse of B2B Marketers
B2B International (a Merkle B2B company) recently published the results of its 2021 B2B Marketing
3 Kinds of Advertising to Bring New Customers to Your Physical Therapy Clinic
Your Unique Selling Proposition will quickly turn prospects into clients when you use these online
Here’s how to achieve product market fit as a lean startup
Product market fit is all the rage among the startup circles—and deservedly so. Personally, I
