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Room temperature

Jan 10, 2026 Comment on Room temperature

Left alone, a cup of coffee will gradually cool until it reaches room temperature. Stable systems regress to the mean. Things level out on their

Marketing

Listen to yourself

Jan 9, 2026 Comment on Listen to yourself

Here’s a useful writing breakthrough that has made a difference for me… Set up an account at ElevenLabs. Create a custom voice by uploading some

Marketing

Assume bugs

Jan 9, 2026 Comment on Assume bugs

Of course it’s not going to work the first time. You’ll need to fix errors in the code. Adjust errors in measurement. Deal with changing

Finance

We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out

Jan 8, 2026 Comment on We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out

At the start of the year, we asked 11 experts to share their social media predictions for 2025. They pointed to big shifts — world-building,

Marketing

AI search visibility: The playbook for marketers

Jan 8, 2026 Comment on AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity.

Marketing

“It’s your fault”

Jan 8, 2026 Comment on “It’s your fault”

Those are harsh words. They imply agency, responsibility and failure. The response might be, “I did everything I was supposed to do.” Or perhaps, “What

Marketing

Room temperature

Jan 10, 2026 0
Marketing

Listen to yourself

Jan 9, 2026 0
Marketing

Assume bugs

Jan 9, 2026 0
Finance

We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out

Jan 8, 2026 0
Marketing

AI search visibility: The playbook for marketers

Jan 8, 2026 0
Marketing

“It’s your fault”

Jan 8, 2026 0
Marketing

Why you need the voice of the customer and how to get it

Apr 12, 2021 adminComment on Why you need the voice of the customer and how to get it

Ask any CX or marketing expert, and you’ll immediately know that the customer marketing landscape

Marketing

What you need to know about copywriting to get better at it – lessons from Cole Schafer

Apr 1, 2021 adminComment on What you need to know about copywriting to get better at it – lessons from Cole Schafer

Recently, I had the opportunity to interview Cole Schafer, the master/sensei of copywriting. For anyone

News

Using OKR to drive better marketing results

Mar 17, 2021 adminComment on Using OKR to drive better marketing results

OKR has been around since Andy Grove of Intel invented it back in the seventies,

Marketing

Improving brand reputation using Google Knowledge Panel

Mar 17, 2021 adminComment on Improving brand reputation using Google Knowledge Panel

Knowledge Panel is not as niche as they used to be back in the day.

Marketing

Physical Therapy Marketing During the Pandemic 

Feb 4, 2021 adminComment on Physical Therapy Marketing During the Pandemic 

The world continues to suffer from the fallout of COVID-19, and many physical therapy practices

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Posts

  • Room temperature
  • Listen to yourself
  • Assume bugs
  • We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out
  • AI search visibility: The playbook for marketers
Marketing

Room temperature

Jan 10, 2026 0
Marketing

Listen to yourself

Jan 9, 2026 0
Marketing

Assume bugs

Jan 9, 2026 0
Finance

We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out

Jan 8, 2026 0
Marketing

AI search visibility: The playbook for marketers

Jan 8, 2026 0
Marketing

“It’s your fault”

Jan 8, 2026 0
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