Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
Last week, I was drinking coffee when an email from Adidas popped up. At the
As a content creator and marketer, I often see creators and brands clamoring for verification
Social media is entering its 20s. No, really. LinkedIn was founded in 2003, Facebook in
Social media marketing is one of the most intense jobs out there, with the world