Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
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Source: Penguin Random House The idea that marketers need to think like world-class poker players
Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute
AI chatbots highight a challenge that is worth understanding. It applies to customer service, bureaucracies
Instagram is a vibrant digital landscape where creativity can be used to connect with anyone.