Buffer Now Offers a 50% Discount for Public Libraries
Countless nonprofits are doing meaningful work every day, and at Buffer, we want to play a small part in helping them share their stories and
11 Incredible Welcome Email Examples (and Why They Work)
Welcome emails are a simple, easy, and effective way to give each new subscriber to
Paul Gibson on Why the Future of ABM is ABX
Most marketing leaders have dabbled in ABM, or account-based marketing. There’s no disputing its value potential for aligning sales and marketing or creating revenue for businesses, but as Paul Gibson reveals, as ABM gets more sophisticated, it can be challenging to scale and executive an ABM strategy without some help.
In this episode of the Radically Transparent podcast, brought to you by Oktopost, Demandbases’ VP EMEA, Paul Gibson gets candid about why ABX is the future of ABM. He acknowledges that many marketing leaders have limited time, budget, and resources, and shares where marketers are falling short in their ABM strategies and where they need to focus their efforts to get back on track. In addition, Paul reveals how we can all shift our mindset into the ABX, or account-based experience, mentality.
How to Build a Lead Qualification Framework
Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at […]
4 Successful Small Business Owners on the Instagram Campaigns That Really Worked
Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.
Top 10 Social Selling Tools
Looking for B2B leads on social media? 3.5 billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it […]
