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Marketing

Invitation to a KnotChat

Sep 22, 2026 Comment on Invitation to a KnotChat

I’ve built a simple website that facilitates the conversations that can help us get unstuck. In The Knot, I describe how we get entangled, hoping

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Invitation to a KnotChat

Sep 22, 2026 0
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
News

Are You Losing the Sale in the First Few Minutes?

Dec 6, 2023 Comment on Are You Losing the Sale in the First Few Minutes?

The sales pitch is a relic. A dinosaur. A reminder of a time when salespeople

Marketing

RFP: How to Write a Strong Request for Proposal [Example & Template]

Dec 6, 2023 Comment on RFP: How to Write a Strong Request for Proposal [Example & Template]

If I was reading a post about request for proposals (RFP), I’d want to get

Marketing

Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide

Dec 6, 2023 Comment on Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide

As a content strategist, I like to ask my clients a lot of questions, starting

Marketing

The Best 30-60-90 Day Plan for Your New Job [Template + Example]

Dec 6, 2023 Comment on The Best 30-60-90 Day Plan for Your New Job [Template + Example]

I remember my first day at HubSpot. I was so nervous and had a million

Marketing

PPC Competitor Analysis: The Complete Guide

Dec 6, 2023 Comment on PPC Competitor Analysis: The Complete Guide

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your

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Posts

  • Invitation to a KnotChat
  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
Marketing

Invitation to a KnotChat

Sep 22, 2026 0
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
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