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Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 Comment on The Buffer Team Shipped 57 New Internal Tools in 5 Days

Last week, 72 people at Buffer stopped their regular work and spent the week building. It was our third company Build Week, and our most

Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 Comment on AEO mentions vs. citations: Key differences explained

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that

Marketing

What’s next?

Aug 28, 2026 Comment on What’s next?

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to

Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 Comment on How B2B marketers use social listening to surface buyer intent data

Why it matters In reading this blog, B2B marketing and sales ops teams will see where third-party intent data stops short. It shows anonymized, account-level

News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 Comment on Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories. The post

Marketing

Fertilizing the weeds

Aug 27, 2026 Comment on Fertilizing the weeds

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to

Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 0
Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 0
Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
News

AI won’t fix organizational problems

Apr 9, 2026 Comment on AI won’t fix organizational problems

Content maintenance is the overlooked foundation of AI implementation. It requires a commitment from people.

Marketing

The Real AI Race Isn’t About Models or Data. It’s About Context.

Apr 9, 2026 Comment on The Real AI Race Isn’t About Models or Data. It’s About Context.

Every company I talk to right now is convinced they have an AI problem. Their

Marketing

AEO strategy for SaaS: 6 tactics that convert prospects into trials

Apr 9, 2026 Comment on AEO strategy for SaaS: 6 tactics that convert prospects into trials

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy,

Marketing

What is dark social in B2B marketing? How to measure the unmeasurable

Apr 9, 2026 Comment on What is dark social in B2B marketing? How to measure the unmeasurable

Key takeaways: Dark social refers to private, untracked sharing of content in channels like Slack,

Marketing

Attention and effort

Apr 9, 2026 Comment on Attention and effort

The door-to-door salesperson had no leverage. If he was at your door, he wasn’t at

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Posts

  • The Buffer Team Shipped 57 New Internal Tools in 5 Days
  • AEO mentions vs. citations: Key differences explained
  • What’s next?
  • How B2B marketers use social listening to surface buyer intent data
  • Show me the work: Overcoming AI’s impostor syndrome
Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 0
Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 0
Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
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