Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
All purchases involve a decision. Yes or no, this or that, now or later… But
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I just received copies of the new reprints of four of my books in the
About this Episode When it comes to marketing content management systems (CMS), there are two