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Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Start

Nov 7, 2026 Comment on Start

The cultural impresario has always had leverage. Invest time and money and put on a show. Start a cable network, a book publishing company or

Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 Comment on Obstacles in marketing automation and how to fix them [2026]

Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 0
Marketing

Purchase decisions

Mar 21, 2024 Comment on Purchase decisions

All purchases involve a decision. Yes or no, this or that, now or later… But

News

The rise of social commerce in the digital marketplace

Mar 21, 2024 Comment on The rise of social commerce in the digital marketplace

The post The rise of social commerce in the digital marketplace appeared first on ClickZ.

News

Combating disinformation: the crucial role of ethical marketing and digital literacy

Mar 21, 2024 Comment on Combating disinformation: the crucial role of ethical marketing and digital literacy

The post Combating disinformation: the crucial role of ethical marketing and digital literacy appeared first

Marketing

Podcasts, international covers and more

Mar 20, 2024 Comment on Podcasts, international covers and more

I just received copies of the new reprints of four of my books in the

News

HubSpot vs WordPress: Which One is Better for Your Business? [Endless Customers Podcast S.1 Ep 16]

Mar 20, 2024 Comment on HubSpot vs WordPress: Which One is Better for Your Business? [Endless Customers Podcast S.1 Ep 16]

About this Episode When it comes to marketing content management systems (CMS), there are two

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Posts

  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
  • Three Important Insights on Buyer Use of AI
  • Start
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 0
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