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Marketing

99% might be enough (or not)

Jun 20, 2026 Comment on 99% might be enough (or not)

A 100-foot long boat that’s 99% complete is going to sink before it leaves the dock. That gaping hole is more than enough to do

Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 Comment on What happens when AI starts making decisions for you?

Every marketing leader is being told that AI agents in social media and marketing will increase productivity. Far fewer are asking a more important question:

Marketing

The gap between true and known

Jun 19, 2026 Comment on The gap between true and known

We have more agency and choice than we know. And sometimes, when the awareness of our freedom arrives, it’s too late to reclaim the opportunities

News

Why is using AI so exhausting? 

Jun 18, 2026 Comment on Why is using AI so exhausting? 

AI doesn’t always save time, and even when it does, it can leave users exhausted. AI tools are poorly matched to the needs of knowledge

Marketing

How to rank in AI search results: Expert best practices

Jun 18, 2026 Comment on How to rank in AI search results: Expert best practices

Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge

Marketing

Promotion, activation, conversation

Jun 18, 2026 Comment on Promotion, activation, conversation

[A long riff on book publishing with (perhaps) wide applicability to your work as well.] Publishing is different from writing—it’s the hard work of creating

Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
News

Why is using AI so exhausting? 

Jun 18, 2026 0
Marketing

How to rank in AI search results: Expert best practices

Jun 18, 2026 0
Marketing

Promotion, activation, conversation

Jun 18, 2026 0
Finance

How We Designed and Built the Buffer.com Homepage Hero

Feb 6, 2026 Comment on How We Designed and Built the Buffer.com Homepage Hero

Our old homepage hero technically showed all the platforms we support — but it felt

Marketing

Voluntary stories

Feb 6, 2026 Comment on Voluntary stories

The narrative we run in our head is a choice. It might or might not

Marketing

Making it whole

Feb 5, 2026 Comment on Making it whole

Integrity is the act of being in and of itself, from every angle. As we

News

Developing a new mental model for AI content technology

Feb 4, 2026 Comment on Developing a new mental model for AI content technology

Generative AI is forcing us to think differently about content management. The post Developing a

Finance

Our 7th Profit Share: Behind the $377,005 We Distributed to the Buffer Team

Feb 4, 2026 Comment on Our 7th Profit Share: Behind the $377,005 We Distributed to the Buffer Team

A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to

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Posts

  • 99% might be enough (or not)
  • What happens when AI starts making decisions for you?
  • The gap between true and known
  • Why is using AI so exhausting? 
  • How to rank in AI search results: Expert best practices
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
News

Why is using AI so exhausting? 

Jun 18, 2026 0
Marketing

How to rank in AI search results: Expert best practices

Jun 18, 2026 0
Marketing

Promotion, activation, conversation

Jun 18, 2026 0
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