Our genie problem
The djinn go back millennia, powerful and elusive creatures of the supernatural. They show up across time and culture. Three hundred years ago, Charles Perrault
All right and none the same
On a beautiful Sunday in Central Park, you’ll see thousands of people out for a
Perfect or better?
We can search for the perfect option or settle for something better than we have
“Here’s a pillow the cat didn’t pee on”
Highlighting the non-existent negative is confusing. “Don’t be late,” isn’t as useful as, “We’re going
How To Turn Employee Insights Into Content Without Adding More Work
Does this sound familiar? A salesperson shares a great customer insight during a team call.
Personally
Professionals take their work seriously. Hobbyists can take it personally. We arrive and make a
