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Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 Comment on AI citation tracking: How to track (and grow) AI engine citations

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate

Marketing

Courage vs. excuses

Apr 24, 2026 Comment on Courage vs. excuses

There are more available excuses now than ever before. In just two letters, “AI” is a simple, brand-new, all-purpose excuse for laying people off, averaging

Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 Comment on A practical approach to B2B social-sourced pipeline metrics and attribution

Key takeaways: B2B social media attribution requires decision-grade metrics and workflows that directly connect social engagement to pipeline and revenue, moving beyond vanity metrics. Standardizing

Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 Comment on Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that

News

Ghost-busting Generative AI

Apr 23, 2026 Comment on Ghost-busting Generative AI

Chatbot responses shouldn’t be taken at face value. Such responses can be unreliable. Verification is necessary. The post Ghost-busting Generative AI appeared first on Story

Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 Comment on Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa

Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 0
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
Finance

7 Ideas for Your LinkedIn as a B2B Company

Apr 17, 2024 Comment on 7 Ideas for Your LinkedIn as a B2B Company

LinkedIn is the rare instance of a social media platform with a very clear focus:

Marketing

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Apr 17, 2024 Comment on General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who

Marketing

40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

Apr 17, 2024 Comment on 40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

No matter what industry you work in (or your experience level in that industry), a

Marketing

The blank page

Apr 17, 2024 Comment on The blank page

Sometimes, we’re so afraid of creation that we don’t even leave blank pages around. If

Finance

Best Hootsuite Alternatives for 2024 (Free + Paid)

Apr 17, 2024 Comment on Best Hootsuite Alternatives for 2024 (Free + Paid)

Hootsuite is an incredibly powerful social media management tool, but with its higher-than-average $99 starting

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Posts

  • AI citation tracking: How to track (and grow) AI engine citations
  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 0
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
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