Special event club

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

The Buffer app has never really had a home page. You sign up, you go through onboarding, and you land in Publish — a queue,

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust.