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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Finance

How to Add Captions on TikTok Videos

May 27, 2024 Comment on How to Add Captions on TikTok Videos

Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension.

Marketing

50 Marketing Buzzwords to Know and Some to Avoid

May 27, 2024 Comment on 50 Marketing Buzzwords to Know and Some to Avoid

At the beginning of my marketing career, I was hit with a bunch of acronyms

Marketing

30 Hidden Messages In Logos of Notable Brands

May 27, 2024 Comment on 30 Hidden Messages In Logos of Notable Brands

You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them

Marketing

How Clickbait Works: The Psychology Behind Clickbait

May 27, 2024 Comment on How Clickbait Works: The Psychology Behind Clickbait

In this online era, it’s hard — if not impossible — to surf the web

Marketing

How to Create an Effective Facebook Ads Strategy in 2024

May 27, 2024 Comment on How to Create an Effective Facebook Ads Strategy in 2024

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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