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Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 Comment on Your social ROI dashboard might be misleading you. Here’s why

The Use Case See the full discussion on Reddit. How are you actually measuring the ROI from social media in 2026? Let’s talk about the

Marketing

GFI (and the alternative)

Sep 17, 2026 Comment on GFI (and the alternative)

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product. Most providers

Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 Comment on B2B Marketing Has Changed. But Have We?

AI is changing how marketers work AI is changing how marketers work, but B2B marketing’s future depends on what stays unmistakably human, not what gets

Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 Comment on Inside the creator economy’s AI reckoning

  Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely

Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 0
Finance

How I’m Scaling My Business with AI: The Exact Tools, Tactics, and Prompts

Jun 27, 2024 Comment on How I’m Scaling My Business with AI: The Exact Tools, Tactics, and Prompts

My purpose as a business owner is to help other small businesses scale in simple

Marketing

The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Jun 27, 2024 Comment on The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe

Marketing

How to Do an Inclusive Website and Social Media Audit to Improve Conversions

Jun 27, 2024 Comment on How to Do an Inclusive Website and Social Media Audit to Improve Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that

Marketing

How I Use Substack as a Writer [+ Tips for Readers]

Jun 27, 2024 Comment on How I Use Substack as a Writer [+ Tips for Readers]

There’s always a new tool, platform, process, you name it, that you just have to

Marketing

What Are Good Weaknesses to Say in an Interview That Aren’t “I’m a Perfectionist”?

Jun 27, 2024 Comment on What Are Good Weaknesses to Say in an Interview That Aren’t “I’m a Perfectionist”?

I’ve been told countless times that the hardest part about getting a job at my

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Posts

  • Disconcerting genre shift
  • A series of bad decisions
  • Your social ROI dashboard might be misleading you. Here’s why
  • GFI (and the alternative)
  • B2B Marketing Has Changed. But Have We?
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 0
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