Designed, Designy or Well-designed?
If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is designed, and so is a symphony. Some things,
How Senior Business Leaders View the Role and Performance of Marketing
Source: CMO Council Last month, the CMO Council published a report that provides several important
TikTok & Instagram Reel Video Ideas for Brands
The TikTok invasion isn’t going away anytime soon. In fact, it continues to be one of the fastest-growing social media platforms around. Additionally, these types of videos have quickly made their way to Instagram via Instagram Reels. This is why brands are incorporating these videos into their marketing strategy to expand their reach and increase engagement. If you are looking to get started with TikTok videos or Instagram Reels for your business, here’s some ideas…
How Effectively Are Companies Managing Content Operations?
Within the last few weeks, two research reports have been published that provide several important
How to Retool Personalization for a Privacy-Conscious World
(The following post is an edited mash-up of two of my most popular “non-COVID” posts
One Vital Way to Cultivate Buyer Trust and Confidence
For the past several years, industry analysts and other thought leaders have been urging marketing
