Special event club

(This month’s Research Round-Up features three reports that address a wide range of issues relevant to marketing. Two of the reports (by Benchmarkit and NielsenIQ)

You’re at the Zoom meeting, on time, and no one is there. Are you the ghost or is everyone else? We needed a word for

When an organization is known for speed and quality, it’s likely that if times get tough, quality will suffer before speed does. That’s because customers

The LinkedIn playbook that marketers spent the last decade refining is quietly reaching the end of its useful life. For many years, the platform behaved

Most websites aren’t ready for AI bots. They need to prepare their content to be bot-ready, or risk losing relevance. The post How will bots

We recently started a small project to clean up how parts of our systems communicate behind the scenes at Buffer. Some quick context: we use