Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer
In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly, they had to do it in front of an audience.
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume.
Agent fatigue and the death of simplicity
As users pile instructions into AI bots, it’s getting harder to understand what bots are
The act of Umfunktionierung
Another unique German word. Umfunktionierung. Functional transformation. Most of us take the tools we’re given
