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Marketing

Trees can’t run

Nov 2, 2026 Comment on Trees can’t run

That changes everything. This is the spot, your spot, a spot worth protecting. Trees understand the power of the neighborhood and the value of good

Marketing

“Not yet”

Nov 1, 2026 Comment on “Not yet”

The reason we train is to get better. Every successful product goes from version 1.0 to 2.0, eventually. Very few people still drive a Model

Marketing

The Hallmark dilemma

Oct 31, 2026 Comment on The Hallmark dilemma

The slogan is “when you care enough to send the very best.” But more accurately, it’s “when you don’t care enough to be on the

Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 Comment on Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Google’s guide to optimizing for generative AI features says structured data isn’t required for AI search. It also recommends continuing to use it as part

Marketing

Cooperation (the fall book list)

Oct 30, 2026 Comment on Cooperation (the fall book list)

Last week’s book list was a success, and I realized that it would work even better with others. Bookstores work precisely because they stack the

News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 Comment on CRM Features Solopreneurs Use Most During Peak Season

By late October, many solopreneurs start to feel the weight of peak season. The inbox fills faster, new leads pop up at odd hours, and

Marketing

Trees can’t run

Nov 2, 2026 0
Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

McDonald’s Secret Ingredients to Fan-Driven Marketing

Feb 3, 2025 Comment on McDonald’s Secret Ingredients to Fan-Driven Marketing

When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous

Marketing

Halfway projects

Feb 3, 2025 Comment on Halfway projects

Half a canoe is worth less than no canoe at all. On the other hand,

News

Attention and relevance are different

Feb 2, 2025 Comment on Attention and relevance are different

Reader attention and reader relevance are often confused, which can result in bad decisions. Marketers,

Marketing

Get the full picture with Power BI and Oktopost

Feb 2, 2025 Comment on Get the full picture with Power BI and Oktopost

As B2B marketers, we know social media drives how people connect, learn, and make decisions.

Marketing

The Recipe for Content That Creates Mental Availability

Feb 2, 2025 Comment on The Recipe for Content That Creates Mental Availability

  Key Takeaways If your company isn’t in a potential buyer’s initial consideration set, your

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Posts

  • Trees can’t run
  • “Not yet”
  • The Hallmark dilemma
  • Google Says Schema Isn’t Required for AI Search. Should You Remove It?
  • Cooperation (the fall book list)
Marketing

Trees can’t run

Nov 2, 2026 0
Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
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