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Marketing

“Not yet”

Nov 1, 2026 Comment on “Not yet”

The reason we train is to get better. Every successful product goes from version 1.0 to 2.0, eventually. Very few people still drive a Model

Marketing

The Hallmark dilemma

Oct 31, 2026 Comment on The Hallmark dilemma

The slogan is “when you care enough to send the very best.” But more accurately, it’s “when you don’t care enough to be on the

Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 Comment on Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Google’s guide to optimizing for generative AI features says structured data isn’t required for AI search. It also recommends continuing to use it as part

Marketing

Cooperation (the fall book list)

Oct 30, 2026 Comment on Cooperation (the fall book list)

Last week’s book list was a success, and I realized that it would work even better with others. Bookstores work precisely because they stack the

News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 Comment on CRM Features Solopreneurs Use Most During Peak Season

By late October, many solopreneurs start to feel the weight of peak season. The inbox fills faster, new leads pop up at odd hours, and

Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 Comment on ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that

Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

Succession Planning — the Best Way to Ensure Your Company’s Future

Feb 28, 2025 Comment on Succession Planning — the Best Way to Ensure Your Company’s Future

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it

Marketing

What’s a Marketing Audit? [+ How To Do One]

Feb 28, 2025 Comment on What’s a Marketing Audit? [+ How To Do One]

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right?

Marketing

2025 CPL and CAC Benchmarks [HubSpot Research]

Feb 28, 2025 Comment on 2025 CPL and CAC Benchmarks [HubSpot Research]

As a marketing consultant, I work on client accounts and ensure their marketing is working

Finance

We Added a $250 AI Tools Stipend for the Buffer Team: Here’s Why

Feb 28, 2025 Comment on We Added a $250 AI Tools Stipend for the Buffer Team: Here’s Why

At Buffer, we are always looking for ways to help our team work more effectively

Marketing

The lonely unicorn

Feb 28, 2025 Comment on The lonely unicorn

That’s not what usually happens. If there’s at least one unicorn in the world, it’s

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Posts

  • “Not yet”
  • The Hallmark dilemma
  • Google Says Schema Isn’t Required for AI Search. Should You Remove It?
  • Cooperation (the fall book list)
  • CRM Features Solopreneurs Use Most During Peak Season
Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
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