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Marketing

“Not yet”

Nov 1, 2026 Comment on “Not yet”

The reason we train is to get better. Every successful product goes from version 1.0 to 2.0, eventually. Very few people still drive a Model

Marketing

The Hallmark dilemma

Oct 31, 2026 Comment on The Hallmark dilemma

The slogan is “when you care enough to send the very best.” But more accurately, it’s “when you don’t care enough to be on the

Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 Comment on Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Google’s guide to optimizing for generative AI features says structured data isn’t required for AI search. It also recommends continuing to use it as part

Marketing

Cooperation (the fall book list)

Oct 30, 2026 Comment on Cooperation (the fall book list)

Last week’s book list was a success, and I realized that it would work even better with others. Bookstores work precisely because they stack the

News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 Comment on CRM Features Solopreneurs Use Most During Peak Season

By late October, many solopreneurs start to feel the weight of peak season. The inbox fills faster, new leads pop up at odd hours, and

Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 Comment on ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that

Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?

Feb 27, 2025 Comment on TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?

As a marketer, I often find myself sitting down at my desk with a calculator

Marketing

What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

Feb 27, 2025 Comment on What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If, like me, you’ve worked in marketing for a long time, then the four Ps

Investments

What Is JavaScript SEO? 6 Best Practices to Boost Rankings

Feb 27, 2025 Comment on What Is JavaScript SEO? 6 Best Practices to Boost Rankings

JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring

Investments

Semrush Pricing: How to Choose the Right Plan

Feb 27, 2025 Comment on Semrush Pricing: How to Choose the Right Plan

Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up

Finance

How to Use Substack: Lessons from What’s Working for Creators

Feb 27, 2025 Comment on How to Use Substack: Lessons from What’s Working for Creators

Substack has a reputation. Depending on who you ask, it’s either the best place to

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Posts

  • “Not yet”
  • The Hallmark dilemma
  • Google Says Schema Isn’t Required for AI Search. Should You Remove It?
  • Cooperation (the fall book list)
  • CRM Features Solopreneurs Use Most During Peak Season
Marketing

“Not yet”

Nov 1, 2026 0
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
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