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Marketing

The Hallmark dilemma

Oct 31, 2026 Comment on The Hallmark dilemma

The slogan is “when you care enough to send the very best.” But more accurately, it’s “when you don’t care enough to be on the

Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 Comment on Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Google’s guide to optimizing for generative AI features says structured data isn’t required for AI search. It also recommends continuing to use it as part

Marketing

Cooperation (the fall book list)

Oct 30, 2026 Comment on Cooperation (the fall book list)

Last week’s book list was a success, and I realized that it would work even better with others. Bookstores work precisely because they stack the

News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 Comment on CRM Features Solopreneurs Use Most During Peak Season

By late October, many solopreneurs start to feel the weight of peak season. The inbox fills faster, new leads pop up at odd hours, and

Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 Comment on ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that

Marketing

Explaining funny

Oct 29, 2026 Comment on Explaining funny

This is one of the most famous comedy bits of all time: But why is it funny? The disconnect between experiencing it and explaining it

Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

Explaining funny

Oct 29, 2026 0
Marketing

Bad design might simply be obsolete design

Mar 15, 2025 Comment on Bad design might simply be obsolete design

Perhaps you’ve encountered a sink with two taps, not one. One for hot, one for

News

What is the Endless Customers Scorecard?

Mar 15, 2025 Comment on What is the Endless Customers Scorecard?

The Endless Customers Scorecard is a structured way to measure your progress in mastering the

News

How to Choose Marketing Metrics That Actually Drive Sales

Mar 14, 2025 Comment on How to Choose Marketing Metrics That Actually Drive Sales

Marketing is one of the biggest investments your company makes. You’re hiring people, running ads,

Marketing

8 Questions to Help You Write a Compelling Marketing Brief

Mar 14, 2025 Comment on 8 Questions to Help You Write a Compelling Marketing Brief

If you’re staring at a blank screen (we’ve all been there) trying to figure out

Marketing

What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers

Mar 14, 2025 Comment on What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads.

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Posts

  • The Hallmark dilemma
  • Google Says Schema Isn’t Required for AI Search. Should You Remove It?
  • Cooperation (the fall book list)
  • CRM Features Solopreneurs Use Most During Peak Season
  • ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

Explaining funny

Oct 29, 2026 0
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