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Marketing

The Hallmark dilemma

Oct 31, 2026 Comment on The Hallmark dilemma

The slogan is “when you care enough to send the very best.” But more accurately, it’s “when you don’t care enough to be on the

Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 Comment on Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Google’s guide to optimizing for generative AI features says structured data isn’t required for AI search. It also recommends continuing to use it as part

Marketing

Cooperation (the fall book list)

Oct 30, 2026 Comment on Cooperation (the fall book list)

Last week’s book list was a success, and I realized that it would work even better with others. Bookstores work precisely because they stack the

News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 Comment on CRM Features Solopreneurs Use Most During Peak Season

By late October, many solopreneurs start to feel the weight of peak season. The inbox fills faster, new leads pop up at odd hours, and

Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 Comment on ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that

Marketing

Explaining funny

Oct 29, 2026 Comment on Explaining funny

This is one of the most famous comedy bits of all time: But why is it funny? The disconnect between experiencing it and explaining it

Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

Explaining funny

Oct 29, 2026 0
Marketing

Decoding the Knock Knock situation

Mar 14, 2025 Comment on Decoding the Knock Knock situation

Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made

News

Structured Data is the Missing Link in Marketing Decision-Making

Mar 13, 2025 Comment on Structured Data is the Missing Link in Marketing Decision-Making

The Data Problem No One Wants to Talk About Marketers are spending more on data-driven

Marketing

How to use LinkedIn Specialisms to boost your B2B brand and employee advocates

Mar 13, 2025 Comment on How to use LinkedIn Specialisms to boost your B2B brand and employee advocates

If you’re a B2B social media manager or advocacy program leader, you know LinkedIn is

Investments

9 Ecommerce Website Optimization Tactics [Expert Insights]

Mar 13, 2025 Comment on 9 Ecommerce Website Optimization Tactics [Expert Insights]

Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing what’s working

Marketing

Employee advocacy FAQs: Answers to the most common advocacy questions

Mar 13, 2025 Comment on Employee advocacy FAQs: Answers to the most common advocacy questions

Employee advocacy is one of the most effective ways to expand your brand’s reach, build

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Posts

  • The Hallmark dilemma
  • Google Says Schema Isn’t Required for AI Search. Should You Remove It?
  • Cooperation (the fall book list)
  • CRM Features Solopreneurs Use Most During Peak Season
  • ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy
Marketing

The Hallmark dilemma

Oct 31, 2026 0
Investments

Google Says Schema Isn’t Required for AI Search. Should You Remove It?

Oct 30, 2026 0
Marketing

Cooperation (the fall book list)

Oct 30, 2026 0
News

CRM Features Solopreneurs Use Most During Peak Season

Oct 30, 2026 0
Marketing

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

Oct 29, 2026 0
Marketing

Explaining funny

Oct 29, 2026 0
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