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Marketing

The reality of sunk costs

Sep 7, 2026 Comment on The reality of sunk costs

Culture is built on the stability of persistence. Pop musicians have farewell tours that last for decades. The local print shop is still there, reliably

Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 Comment on Your Website Should Pre-Qualify Patients, Not Replace Intake

If you run a mental health practice, I want to save you from a mistake I see a lot. Trying to make your website do

Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 Comment on A client wants to cut your organic social budget? Here’s what to tell them

Why it matters In reading this post, marketers will gain a clear way to respond when a client questions organic social’s ROI. This post explains

Marketing

The lab, the factory and the dentist

Sep 6, 2026 Comment on The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

An end to fully open networks

Sep 4, 2026 Comment on An end to fully open networks

If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available

Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Finance

I Attended My First International, In-Person Conference As An Introvert – Here’s How It Went

Jul 4, 2025 Comment on I Attended My First International, In-Person Conference As An Introvert – Here’s How It Went

I still can’t quite believe it happened: I was in London, attending SXSW, sitting in

Marketing

Refocusing

Jul 4, 2025 Comment on Refocusing

Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others,

News

How to Make AI More Creative: 4 Keys to Better Prompting

Jul 3, 2025 Comment on How to Make AI More Creative: 4 Keys to Better Prompting

When I talk about AI creativity, it’s important to start with how most people use

News

How to Make AI More Creative: 4 Keys to Better Prompting

Jul 3, 2025 Comment on How to Make AI More Creative: 4 Keys to Better Prompting

When I talk about AI creativity, it’s important to start with how most people use

Marketing

Digital editions on big sale

Jul 3, 2025 Comment on Digital editions on big sale

As many of my readers get ready for a long weekend, here are two of

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Posts

  • The reality of sunk costs
  • Your Website Should Pre-Qualify Patients, Not Replace Intake
  • A client wants to cut your organic social budget? Here’s what to tell them
  • The lab, the factory and the dentist
  • Homo Habilis
Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
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