Special event club

Marketers and politicians too. We don’t say them because it’s assumed. And because we’re afraid. “I might be wrong.” “I’m just guessing” “This might be

It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections

The big picture Picture this: The CMO asks what employee advocacy did for pipeline last quarter. Someone on the social team then spends an afternoon

On a good day, my bongo score looks like this: Compared to all the people who have played this morning, it’s right at the top.

What is Earned Media Value? Earned Media Value (EMV) puts a price on reach you didn’t pay for. It answers one question: if we’d bought