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For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time

Apophenia is the uniquely human tendency to perceive meaningful patterns or connections in random or unrelated data, events, or objects. Humans are story telling machines.

Why it matters Law firms have spent years building participation programs around the wrong assumption, that lawyers need more confidence to show up online. A

Why it matters In reading this blog, marketers will understand why Threads has become a serious consideration for B2B social strategy. It’s no longer just

Frederick Taylor taught Henry Ford how to do mass production. Deming brought quality, systems understanding and respect for the worker. And operations research brought insight.

“We are the Borg. You will be assimilated. Resistance is futile.” Over the past half century, strategy has become the primary mechanism senior company leaders