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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Finance

How I Created My LinkedIn Content Buckets and What I Use Them For

Sep 24, 2025 Comment on How I Created My LinkedIn Content Buckets and What I Use Them For

I’ve been freelancing for two and a half years. And that’s exactly how long it

Marketing

How to onboard non-technical marketers to automation tools with zero headaches

Sep 24, 2025 Comment on How to onboard non-technical marketers to automation tools with zero headaches

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With

Marketing

Value creation

Sep 24, 2025 Comment on Value creation

There’s a simple law: No one buys anything unless it produces more value than it

News

From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose

Sep 23, 2025 Comment on From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose

The post From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose appeared first

News

Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure

Sep 23, 2025 Comment on Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure

The post Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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