Things people don’t say
Marketers and politicians too. We don’t say them because it’s assumed. And because we’re afraid. “I might be wrong.” “I’m just guessing” “This might be
“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually
Why Your Lead Magnet Isn’t Attracting Quality Leads
You finally put together a lead magnet. Maybe it’s a checklist, a free guide, or
The Pain of Paying: Why Spending Money Literally Hurts
Ever wonder why handing over cash feels different than swiping a card? Or why tapping
Taxonomies to track AI use in content development
Readers seek to understand how AI has been used and to assess the credibility and
Taken for granted
It’s an odd term, worth a look. We don’t notice that the tree we planted
