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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Marketing

The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat

Sep 25, 2025 Comment on The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat

Gainsight’s Director of Product Marketing, Tori Jeffcoat, stops by the Radically Transparent podcast to unpack

Finance

How to Optimize Holiday Email Marketing Campaigns: 7 Proven Strategies

Sep 24, 2025 Comment on How to Optimize Holiday Email Marketing Campaigns: 7 Proven Strategies
News

The Future of Shopping: Creativity, Discovery & Automation

Sep 24, 2025 Comment on The Future of Shopping: Creativity, Discovery & Automation

The post The Future of Shopping: Creativity, Discovery & Automation appeared first on ClickZ.

News

How Energy Swing Windows Wins Trust by Talking About Warranties

Sep 24, 2025 Comment on How Energy Swing Windows Wins Trust by Talking About Warranties

When you sell a product that requires a homeowner to invite you into their house

Finance

What’s the Easiest Way to Design Mobile-Friendly Emails

Sep 24, 2025 Comment on What’s the Easiest Way to Design Mobile-Friendly Emails

Your beautifully designed email just landed in someone’s inbox. They tap to open it on

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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