Apophenia cuts both ways
Apophenia is the uniquely human tendency to perceive meaningful patterns or connections in random or unrelated data, events, or objects. Humans are story telling machines.
Seth Seiders, (Al Capone’s accountant) wrote a book about the “pivot man.” This is a
Seeing your website stuck on page two or three of search results can get frustrating
The fourth quarter of 2025 is well underway, which means many B2B marketers have begun
It might be your website, your brochure, the inside of your store… This is a
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