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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
News

How to Sustain Endless Customers for Long-Term Growth and Success

Sep 23, 2025 Comment on How to Sustain Endless Customers for Long-Term Growth and Success

You’re doing your homework and you see how Endless Customers could change the way your

Marketing

The channel strategy that’s saving brands from AI search cannibalization

Sep 23, 2025 Comment on The channel strategy that’s saving brands from AI search cannibalization

Picture this: Content visibility is up, but traffic to your website is way down. More

Investments

Reddit Marketing in 3 Hours/Week: From 0 Karma to Real Cred

Sep 23, 2025 Comment on Reddit Marketing in 3 Hours/Week: From 0 Karma to Real Cred

Reddit marketing is delicate work. Show up with a sales pitch — or just a

Finance

I Reached 20,000 Followers on LinkedIn and I Feel Weird About It

Sep 23, 2025 Comment on I Reached 20,000 Followers on LinkedIn and I Feel Weird About It

I hit 20,000 followers on LinkedIn in August 2025. The number itself is worth celebrating.

Marketing

These marketing KPIs will help you predict and scale revenue growth by 10x

Sep 23, 2025 Comment on These marketing KPIs will help you predict and scale revenue growth by 10x

As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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