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Uniformity

Oct 3, 2026 Comment on Uniformity

Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium

Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 Comment on GTM tech stack: What it is and how to build one

A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it

Marketing

Modern vanity

Oct 2, 2026 Comment on Modern vanity

“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal.

Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 Comment on Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is

Marketing

Media and messages

Oct 1, 2026 Comment on Media and messages

Rock and roll came from the transistor radio. When Sony launched its cheap portable radio more than sixty years ago, it came with a headphone.

Marketing

How to use vector embeddings in AEO

Sep 30, 2026 Comment on How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared

Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
Marketing

How to use vector embeddings in AEO

Sep 30, 2026 0
Marketing

Taking a shot/wasting a slot

Aug 30, 2026 Comment on Taking a shot/wasting a slot

The first day of classes, some students slouch in the back row, unprepared and uninterested.

Marketing

Fit and Finish

Aug 29, 2026 Comment on Fit and Finish

Snap, crackle and pop. A set of German-made socket wrenches can turn a bolt in

Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 Comment on The Buffer Team Shipped 57 New Internal Tools in 5 Days

Last week, 72 people at Buffer stopped their regular work and spent the week building.

Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 Comment on AEO mentions vs. citations: Key differences explained

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing:

Marketing

What’s next?

Aug 28, 2026 Comment on What’s next?

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask

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Posts

  • Uniformity
  • GTM tech stack: What it is and how to build one
  • Modern vanity
  • Diagnosing AEO gaps: A content audit guide
  • Media and messages
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
Marketing

How to use vector embeddings in AEO

Sep 30, 2026 0
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