Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that
“Buyability” Isn’t Really New, But It Is Really Important
For the past several months, I’ve been following developments relating to a research and thought
Long odds and unseen differences
“The odds of winning the lottery are the same whether you buy a ticket or
How to navigate the employee advocacy motivation dip (and keep momentum going)
If you joined us for Beyond the launch: Preparing for the employee advocacy motivation dip,
Share of voice definition in social media B2B: What it means and why it matters
Key Takeaways: Share of voice (SOV) is a leading indicator of pipeline and revenue growth
Systems and the default to yes
Joseph Brandlin is a scofflaw. After months of fighting to get the city council to
