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Uniformity

Oct 3, 2026 Comment on Uniformity

Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium

Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 Comment on GTM tech stack: What it is and how to build one

A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it

Marketing

Modern vanity

Oct 2, 2026 Comment on Modern vanity

“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal.

Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 Comment on Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is

Marketing

Media and messages

Oct 1, 2026 Comment on Media and messages

Rock and roll came from the transistor radio. When Sony launched its cheap portable radio more than sixty years ago, it came with a headphone.

Marketing

How to use vector embeddings in AEO

Sep 30, 2026 Comment on How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared

Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
Marketing

How to use vector embeddings in AEO

Sep 30, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 Comment on How B2B marketers use social listening to surface buyer intent data

Why it matters In reading this blog, B2B marketing and sales ops teams will see

News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 Comment on Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is.

Marketing

Fertilizing the weeds

Aug 27, 2026 Comment on Fertilizing the weeds

It’s not up to us to fix the world all by ourselves. But we vote

Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 Comment on AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Why it matters: Voice AI like GPT-Live is a genuinely good sounding board for shaping

Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 Comment on Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly,

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Posts

  • Uniformity
  • GTM tech stack: What it is and how to build one
  • Modern vanity
  • Diagnosing AEO gaps: A content audit guide
  • Media and messages
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
Marketing

How to use vector embeddings in AEO

Sep 30, 2026 0
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