Is your brand LLM-ready? The death of the funnel with Lisa Vecchio
The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa
The B2B event campaign that reached 500K by ditching corporate content
Alexandra Wittmann, Senior Social Media Manager at Celonis, shares how she transformed Celosphere 2025 into
Rehearsing possibility
Most of us would like to live with wonder, grace and optimism. Perhaps it pays
Schedule LinkedIn First Comment (and track the ROI) with Oktopost
B2B marketers on LinkedIn have long been playing a losing game: maximize post reach or
AI content optimization: How to get found in Google and AI search in 2026
I’ve spent most of the last 10 years writing, managing, and improving content to reach
Brand optimization: What it is and why your AI visibility depends on it
Consistency is key to achieving any goal. Want to learn to play the piano? Practice
