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Marketing

The Lego problem, revisited

Jul 26, 2026 Comment on The Lego problem, revisited

For generations, the rules of Lego were simple: many pieces, all able to connect in many ways, led to many outcomes. That almost drove the

Marketing

More interesting

Jul 25, 2026 Comment on More interesting

Built into the concept of “interesting” is the unexplored. The temptation of discovery and the new. And so, by definition, wherever you are, whatever you’re

Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 Comment on Which SEO tools are worth it for small businesses?

There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the

Marketing

First take/next take/last take

Jul 24, 2026 Comment on First take/next take/last take

Nailing it in the first take is a sign of preparation and professionalism. No need for two tries if you are clear about what you’re

Marketing

Scrunch vs Ahrefs: AI visibility tracking comparison

Jul 23, 2026 Comment on Scrunch vs Ahrefs: AI visibility tracking comparison

Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI

Marketing

Industrialism and the slippery slope

Jul 23, 2026 Comment on Industrialism and the slippery slope

One of the best traditional bakeries in New York has a kitchen you can see from the counter. People wait in line for their handmade

Marketing

The Lego problem, revisited

Jul 26, 2026 0
Marketing

More interesting

Jul 25, 2026 0
Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 0
Marketing

First take/next take/last take

Jul 24, 2026 0
Marketing

Scrunch vs Ahrefs: AI visibility tracking comparison

Jul 23, 2026 0
Marketing

Industrialism and the slippery slope

Jul 23, 2026 0
Marketing

Class of 2026: Meet your B2B Social’s Rising 30

Jun 30, 2026 Comment on Class of 2026: Meet your B2B Social’s Rising 30

B2B social media is no longer a supporting act. Across every sector of the global

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either

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Posts

  • The Lego problem, revisited
  • More interesting
  • Which SEO tools are worth it for small businesses?
  • First take/next take/last take
  • Scrunch vs Ahrefs: AI visibility tracking comparison
Marketing

The Lego problem, revisited

Jul 26, 2026 0
Marketing

More interesting

Jul 25, 2026 0
Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 0
Marketing

First take/next take/last take

Jul 24, 2026 0
Marketing

Scrunch vs Ahrefs: AI visibility tracking comparison

Jul 23, 2026 0
Marketing

Industrialism and the slippery slope

Jul 23, 2026 0
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