Uniformity
Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium
The reality of sunk costs
Culture is built on the stability of persistence. Pop musicians have farewell tours that last
Your Website Should Pre-Qualify Patients, Not Replace Intake
If you run a mental health practice, I want to save you from a mistake
A client wants to cut your organic social budget? Here’s what to tell them
Why it matters In reading this post, marketers will gain a clear way to respond
The lab, the factory and the dentist
At the lab, they don’t know the right answer. They are explorers and scientists. If
Homo Habilis
We called them this because they used tools. The first proto-humans to clearly do so.
