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Marketing

The best in the world is a local problem

Oct 12, 2026 Comment on The best in the world is a local problem

On a good day, my bongo score looks like this: Compared to all the people who have played this morning, it’s right at the top.

Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 Comment on How to calculate Earned Media Value for employee advocacy

What is Earned Media Value? Earned Media Value (EMV) puts a price on reach you didn’t pay for. It answers one question: if we’d bought

Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 Comment on [Research Round-Up] New Insights on Blog Performance and Blogging Practices

Source:  Orbit Media Studios (This month’s Research Round-Up discusses some of the major findings in Orbit Media’s 2026 survey regarding blog performance and blogging practices.

Marketing

Talent becomes media

Oct 11, 2026 Comment on Talent becomes media

Rivian has a new ad, starring Bill Murray. It’s not a great ad (more on that below) but the remarkable thing is that it features

Marketing

Productive dissatisfaction

Oct 10, 2026 Comment on Productive dissatisfaction

When focused on the things we can change, dissatisfaction is a powerful tool. Accepting everything else–the parts we can’t or won’t change–reserves our energy for

Marketing

Thin friction and thicker walls

Oct 9, 2026 Comment on Thin friction and thicker walls

Civilized culture is based on a thin sort of friction. You don’t yell at the library, act boorish at a restaurant or hassle a minor

Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
Marketing

Productive dissatisfaction

Oct 10, 2026 0
Marketing

Thin friction and thicker walls

Oct 9, 2026 0
Marketing

Why some B2B company pages win on LinkedIn (and others don’t)

Feb 10, 2026 Comment on Why some B2B company pages win on LinkedIn (and others don’t)

In this episode, Luis Urgell gives you a behind-the-scenes look at how B2B social media

Marketing

Answer engine optimization vs. traditional SEO: What marketers need to know

Feb 9, 2026 Comment on Answer engine optimization vs. traditional SEO: What marketers need to know

Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and

Marketing

Process thinking

Feb 9, 2026 Comment on Process thinking

Sure, you made it work this time, but will it work next time? Can you

Marketing

How employee advocacy drives trust and ROI in complex manufacturing sales

Feb 9, 2026 Comment on How employee advocacy drives trust and ROI in complex manufacturing sales

Why trust is critical in complex manufacturing sales Manufacturing sales are built on trust. Large

Marketing

Why social media matters now for manufacturing marketing

Feb 9, 2026 Comment on Why social media matters now for manufacturing marketing

Manufacturing marketing has always been pragmatic. Channels were chosen because they worked, not because they

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Posts

  • The best in the world is a local problem
  • How to calculate Earned Media Value for employee advocacy
  • [Research Round-Up] New Insights on Blog Performance and Blogging Practices
  • Talent becomes media
  • Productive dissatisfaction
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
Marketing

Productive dissatisfaction

Oct 10, 2026 0
Marketing

Thin friction and thicker walls

Oct 9, 2026 0
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