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Marketing

The Rowboat

Aug 2, 2026 Comment on The Rowboat

“Working in the studio is like building a ship in a bottle. Playing live is like being on a rowboat in the ocean.” Jerry Garcia

Marketing

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Aug 2, 2026 Comment on Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics currently used by B2B companies

Marketing

“Welcome back”

Aug 1, 2026 Comment on “Welcome back”

What if they meant it? What if your return felt special to the people behind the counter? What if they knew, without looking it up,

Marketing

“That doesn’t work”

Jul 31, 2026 Comment on “That doesn’t work”

We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it

Finance

How I Built an AI Social Media Coach with my Social Data

Jul 30, 2026 Comment on How I Built an AI Social Media Coach with my Social Data

Social data is more accessible than ever. We released Insights at Buffer, and with a button, I can export my data very easily (I would’ve

Marketing

HubSpot AEO vs. Otterly: Platform or standalone tool?

Jul 30, 2026 Comment on HubSpot AEO vs. Otterly: Platform or standalone tool?

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI

Marketing

The Rowboat

Aug 2, 2026 0
Marketing

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Aug 2, 2026 0
Marketing

“Welcome back”

Aug 1, 2026 0
Marketing

“That doesn’t work”

Jul 31, 2026 0
Finance

How I Built an AI Social Media Coach with my Social Data

Jul 30, 2026 0
Marketing

HubSpot AEO vs. Otterly: Platform or standalone tool?

Jul 30, 2026 0
News

What a Business Coach in Cincinnati Actually Helps You With

Jan 18, 2026 Comment on What a Business Coach in Cincinnati Actually Helps You With

Being a solopreneur in Cincinnati can get lonely and overwhelming, especially this time of year.

Marketing

Fake news and trust

Jan 18, 2026 Comment on Fake news and trust

Celebrity gossip, fortune-telling and superstitions are the original forms of fake news, but now it’s

Marketing

Has the Influence of the Marketing Function Declined?

Jan 18, 2026 Comment on Has the Influence of the Marketing Function Declined?

(David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, “Marketing is

Marketing

The sorting

Jan 17, 2026 Comment on The sorting

Until you look at the system. Kevin Wilson wrote a great short story about the

Marketing

SEO audits: How to conduct one that drives traffic growth [+ checklist]

Jan 16, 2026 Comment on SEO audits: How to conduct one that drives traffic growth [+ checklist]

At its core, an SEO audit is a step-by-step review of your website’s technical health,

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Posts

  • The Rowboat
  • Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy
  • “Welcome back”
  • “That doesn’t work”
  • How I Built an AI Social Media Coach with my Social Data
Marketing

The Rowboat

Aug 2, 2026 0
Marketing

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Aug 2, 2026 0
Marketing

“Welcome back”

Aug 1, 2026 0
Marketing

“That doesn’t work”

Jul 31, 2026 0
Finance

How I Built an AI Social Media Coach with my Social Data

Jul 30, 2026 0
Marketing

HubSpot AEO vs. Otterly: Platform or standalone tool?

Jul 30, 2026 0
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