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Marketing

The Rowboat

Aug 2, 2026 Comment on The Rowboat

“Working in the studio is like building a ship in a bottle. Playing live is like being on a rowboat in the ocean.” Jerry Garcia

Marketing

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Aug 2, 2026 Comment on Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Marketing WITHOUT Market Research The results of several recent surveys of business buyers suggest that many of the marketing tactics currently used by B2B companies

Marketing

“Welcome back”

Aug 1, 2026 Comment on “Welcome back”

What if they meant it? What if your return felt special to the people behind the counter? What if they knew, without looking it up,

Marketing

“That doesn’t work”

Jul 31, 2026 Comment on “That doesn’t work”

We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it

Finance

How I Built an AI Social Media Coach with my Social Data

Jul 30, 2026 Comment on How I Built an AI Social Media Coach with my Social Data

Social data is more accessible than ever. We released Insights at Buffer, and with a button, I can export my data very easily (I would’ve

Marketing

HubSpot AEO vs. Otterly: Platform or standalone tool?

Jul 30, 2026 Comment on HubSpot AEO vs. Otterly: Platform or standalone tool?

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI

Marketing

The Rowboat

Aug 2, 2026 0
Marketing

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Aug 2, 2026 0
Marketing

“Welcome back”

Aug 1, 2026 0
Marketing

“That doesn’t work”

Jul 31, 2026 0
Finance

How I Built an AI Social Media Coach with my Social Data

Jul 30, 2026 0
Marketing

HubSpot AEO vs. Otterly: Platform or standalone tool?

Jul 30, 2026 0
Finance

How to Create and Use GIFs: A Guide for Social Media Marketers

Jan 21, 2026 Comment on How to Create and Use GIFs: A Guide for Social Media Marketers

GIFs are awesome. And they’re everywhere. We use them at Buffer in our posts, threads,

Investments

5 CPG Marketing Shifts to Watch in 2026 (And How to Budget for Them)

Jan 20, 2026 Comment on 5 CPG Marketing Shifts to Watch in 2026 (And How to Budget for Them)

Consumer behavior throughout 2025 made one thing clear: CPG marketing is not about being everywhere.

Marketing

Why Loop Marketing matters in 2026, according to our State of Marketing report

Jan 20, 2026 Comment on Why Loop Marketing matters in 2026, according to our State of Marketing report

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last

News

Shoptalk Spring 2026: What ClickZ Is Looking Forward To

Jan 20, 2026 Comment on Shoptalk Spring 2026: What ClickZ Is Looking Forward To

The post Shoptalk Spring 2026: What ClickZ Is Looking Forward To appeared first on ClickZ.

Marketing

The empathy of instructions

Jan 20, 2026 Comment on The empathy of instructions

It’s difficult to write directions. A user interface, a map or a recipe all require

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Posts

  • The Rowboat
  • Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy
  • “Welcome back”
  • “That doesn’t work”
  • How I Built an AI Social Media Coach with my Social Data
Marketing

The Rowboat

Aug 2, 2026 0
Marketing

Why Your Marketing Tactics May Be Out-of-Sync with How Your Customers Actually Buy

Aug 2, 2026 0
Marketing

“Welcome back”

Aug 1, 2026 0
Marketing

“That doesn’t work”

Jul 31, 2026 0
Finance

How I Built an AI Social Media Coach with my Social Data

Jul 30, 2026 0
Marketing

HubSpot AEO vs. Otterly: Platform or standalone tool?

Jul 30, 2026 0
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