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The unreliable witness

Oct 13, 2026 Comment on The unreliable witness

It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections

Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 Comment on New: Build Claude dashboards with your Oktopost data

The big picture Picture this: The CMO asks what employee advocacy did for pipeline last quarter. Someone on the social team then spends an afternoon

Marketing

The best in the world is a local problem

Oct 12, 2026 Comment on The best in the world is a local problem

On a good day, my bongo score looks like this: Compared to all the people who have played this morning, it’s right at the top.

Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 Comment on How to calculate Earned Media Value for employee advocacy

What is Earned Media Value? Earned Media Value (EMV) puts a price on reach you didn’t pay for. It answers one question: if we’d bought

Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 Comment on [Research Round-Up] New Insights on Blog Performance and Blogging Practices

Source:  Orbit Media Studios (This month’s Research Round-Up discusses some of the major findings in Orbit Media’s 2026 survey regarding blog performance and blogging practices.

Marketing

Talent becomes media

Oct 11, 2026 Comment on Talent becomes media

Rivian has a new ad, starring Bill Murray. It’s not a great ad (more on that below) but the remarkable thing is that it features

Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
Finance

Selling A Premium Product Is About More Than Its Price

Jan 6, 2020 adminComment on Selling A Premium Product Is About More Than Its Price

One of the hardest things in business is to work out what price to charge

Marketing

Designing Multi-Purpose Content

Sep 2, 2019 adminComment on Designing Multi-Purpose Content

Publishers can do more with content when content is able to serve more than one

News

AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads

Mar 29, 2018 adminComment on AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads

In late April Google will start offering (forcing) a new tool letting artificial intelligence generate

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Posts

  • The unreliable witness
  • New: Build Claude dashboards with your Oktopost data
  • The best in the world is a local problem
  • How to calculate Earned Media Value for employee advocacy
  • [Research Round-Up] New Insights on Blog Performance and Blogging Practices
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
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