The unreliable witness
It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections
Spray + Pray is Killing Your Marketing, Here’s a Better Approach
In marketing, a lot of companies engage in something called “post and
pray”, which is a lot like “spray and pray” in video games. If you’re
trying a lot of marketing activities but none of them are really working,
read this.
You’re Probably Underusing Your Content… Here’s What to Do Instead
Do you struggle to keep up with content generation? If so, this post will
show you exactly how to repurpose the content you’re already sitting on to
save time and money.
Five Things I Learned About Twitter Bios by Reading Over 4,000 User Profiles
I read over 4,000 bios on Twitter to understand more about my community +
audience. Here’s what I learned in that process that will help you attract
the right folks to your Twitter profile.
What Do I Put on My Website’s Home Page?
Deciding what makes it to your website’s home page can be a particularly
daunting task. However, if you want to increase your website’s
effectiveness and get more results, spend a bit of time strategically
looking at your website. To help you do this, here are four questions to
ask yourself when deciding what to add to your website’s home page.
Lumping and Splitting in Taxonomy
Creating a taxonomy — noting which distinctions matter — often seems more art than science.
