KnotChat: Jennifer Myers Chua
Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight. She and I sat down to talk
How Ann Handley Grew Her Newsletter, ‘Total Annarchy,’ from 0 – 42,000 Subscribers
If the title of her newsletter, “Total Annarchy,” is any indication, Ann Handley thinks differently
[Book Review] Welcome to the “Fifth Paradigm” of Marketing
Source: Amazon Yesterday, a Google search using the term future of marketing returned over 500,000
Five Ways Gen Z Differs from Millennials When it Comes to Marketing
Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might…
Jen Spencer on Where Marketers are Falling Short in Data Storytelling
CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to
[Deep Dive] Is Purpose Marketing Right for Your Company?
Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty,
