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Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 Comment on We’re running an A/B test on human and AI involvement in hiring

We’re hiring for two roles, and trying two very different experiments We’ve spent many hours debating when, where, and how AI should fit into our

Marketing

The creep fades

Nov 11, 2026 Comment on The creep fades

The uncanny valley is the place where an image that’s almost human creeps us out: Sorry to share that. Human beings evolved to have a

Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 Comment on What a B2B marketer’s job looks like once AI does the first draft

We keep hearing about the hours AI saves marketing teams. Ten hours a week here, a few hundred across a team there. So at Grand

Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 0
Marketing

The creep fades

Nov 11, 2026 0
Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 0
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Oct 22, 2023 Comment on [Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Source:  John Wiley & Sons The most basic goal of marketing is to influence customer

Marketing

Emotional labor and its consequences

Oct 22, 2023 Comment on Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees

News

Unlocking Potential: The Power of Coaching in Personal Growth and Development

Oct 21, 2023 Comment on Unlocking Potential: The Power of Coaching in Personal Growth and Development

Coaching is a transformative process that can significantly enhance an individual’s personal growth and development.

Marketing

Complex or complicated?

Oct 21, 2023 Comment on Complex or complicated?

Complicated problems have a solution, and the solution can often be found by breaking the

News

Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

Oct 20, 2023 Comment on Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic

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Posts

  • We’re running an A/B test on human and AI involvement in hiring
  • The creep fades
  • What a B2B marketer’s job looks like once AI does the first draft
  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 0
Marketing

The creep fades

Nov 11, 2026 0
Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 0
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
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