Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.
Why it matters Every advocacy program has a version of this: someone posts consistently for a few weeks, then quietly stops. It’s common enough to
Five Things I Learned About Twitter Bios by Reading Over 4,000 User Profiles
I read over 4,000 bios on Twitter to understand more about my community +
audience. Here’s what I learned in that process that will help you attract
the right folks to your Twitter profile.
What Do I Put on My Website’s Home Page?
Deciding what makes it to your website’s home page can be a particularly
daunting task. However, if you want to increase your website’s
effectiveness and get more results, spend a bit of time strategically
looking at your website. To help you do this, here are four questions to
ask yourself when deciding what to add to your website’s home page.
Lumping and Splitting in Taxonomy
Creating a taxonomy — noting which distinctions matter — often seems more art than science.
Selling A Premium Product Is About More Than Its Price
One of the hardest things in business is to work out what price to charge
Designing Multi-Purpose Content
Publishers can do more with content when content is able to serve more than one
