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Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 Comment on We’re running an A/B test on human and AI involvement in hiring

We’re hiring for two roles, and trying two very different experiments We’ve spent many hours debating when, where, and how AI should fit into our

Marketing

The creep fades

Nov 11, 2026 Comment on The creep fades

The uncanny valley is the place where an image that’s almost human creeps us out: Sorry to share that. Human beings evolved to have a

Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 Comment on What a B2B marketer’s job looks like once AI does the first draft

We keep hearing about the hours AI saves marketing teams. Ten hours a week here, a few hundred across a team there. So at Grand

Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 0
Marketing

The creep fades

Nov 11, 2026 0
Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 0
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
News

Here’s Why You Should Conduct an SEO Audit, and What You Can Learn From It

Oct 25, 2023 Comment on Here’s Why You Should Conduct an SEO Audit, and What You Can Learn From It

Most companies that are looking to elevate their digital marketing strategy are not starting from

Marketing

The seduction of “why”

Oct 25, 2023 Comment on The seduction of “why”

It’s classic linkbait. Headlines that explain why something is happening. Questions to AI about why

Finance

Newsletter directories – Your key to increasing newsletter signups

Oct 25, 2023 Comment on Newsletter directories – Your key to increasing newsletter signups
Marketing

Scaffolds and talent

Oct 24, 2023 Comment on Scaffolds and talent

Kindergarten teachers matter more than you think. Chess isn’t a talent, it’s a learned practice.

Marketing

Sales Rep Turned Social Media Manager: Expert Tactics For Success

Oct 24, 2023 Comment on Sales Rep Turned Social Media Manager: Expert Tactics For Success

Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Episode Summary Jordan

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Posts

  • We’re running an A/B test on human and AI involvement in hiring
  • The creep fades
  • What a B2B marketer’s job looks like once AI does the first draft
  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 0
Marketing

The creep fades

Nov 11, 2026 0
Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 0
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
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