Class of 2026: Meet your B2B Social’s Rising 30
B2B social media is no longer a supporting act. Across every sector of the global economy, the practitioners who do it well are shaping how
9 Surefire Survey Email Subject Lines
Learn how to write a survey email subject line that gets your emails opened and
7 Things I Wish People Knew About Being a Social Media Manager
“So what, you just scroll Instagram all day?” “We should hire an intern to do our socials.” “Wait, social media is a job!?” If you’ve ever worked in social media, or in any company with a person who handles socials, chances are, you’ve heard one (or all) of the above sentences. For those of us […]
ABM, Marketing Spending and Next Generation Events
(This month’s Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM
How to Measure Social Media ROI for B2B Brands
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our […]
From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business
Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
