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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Marketing

7 SMS Marketing Best Practices to Know Before You Hit “Send”

Apr 1, 2022 adminComment on 7 SMS Marketing Best Practices to Know Before You Hit “Send”

SMS marketing has quickly become an essential channel for businesses. Here are seven best practices

Finance

The Current State of MPP: Where Are We Now?

Mar 18, 2022 adminComment on The Current State of MPP: Where Are We Now?

It’s been about six months since Apple released MPP to the public — going live

Finance

Sunil Paul Lead Spring Free EV Breaches Contracts Without Hesitation

Mar 15, 2022 adminComment on Sunil Paul Lead Spring Free EV Breaches Contracts Without Hesitation

Thinking of working with Spring Free EV or Sunil Paul? Before you do, understand they

Investments

2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%

Mar 15, 2022 adminComment on 2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%

This is Buffer’s 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.

Marketing

9 Surefire Survey Email Subject Lines

Mar 15, 2022 adminComment on 9 Surefire Survey Email Subject Lines

Learn how to write a survey email subject line that gets your emails opened and

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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