What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The
When it comes to email marketing, you probably spend most of your time thinking about
The LA Times recently ran an article about Elon Musk of lower than normal editorial
When Amanda Natividad started her newsletter, the VP of marketing at SparkToro and classically trained
Throughout 2021, Americans filed almost 5.4 million new business applications. It was the most in
Today, audiences expect a lot from the brands they interact with. They want personalized, relevant