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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Investments

What to Put in Your Email Footer (+5 Examples We Love)

Apr 21, 2022 adminComment on What to Put in Your Email Footer (+5 Examples We Love)

When it comes to email marketing, you probably spend most of your time thinking about

Finance

Did Twitter Bots Create An Elon Musk Cult?

Apr 15, 2022 adminComment on Did Twitter Bots Create An Elon Musk Cult?

The LA Times recently ran an article about Elon Musk of lower than normal editorial

News

How Amanda Natividad Got Her First 1,000 Newsletter Subscribers

Apr 14, 2022 adminComment on How Amanda Natividad Got Her First 1,000 Newsletter Subscribers

When Amanda Natividad started her newsletter, the VP of marketing at SparkToro and classically trained

Marketing

The Top Lead Generation Strategies of 2022

Apr 12, 2022 adminComment on The Top Lead Generation Strategies of 2022

Throughout 2021, Americans filed almost 5.4 million new business applications. It was the most in

Marketing

Introducing Campaign Monitor SMS: a New Way to Connect and Convert

Apr 6, 2022 adminComment on Introducing Campaign Monitor SMS: a New Way to Connect and Convert

Today, audiences expect a lot from the brands they interact with. They want personalized, relevant

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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