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Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Marketing

Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

How to Get and Give LinkedIn Endorsements

Dec 5, 2023 Comment on How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications,

Investments

Creative Ways That Non-Profits Can Increase Donations Via Social Media During the Holidays

Dec 5, 2023 Comment on Creative Ways That Non-Profits Can Increase Donations Via Social Media During the Holidays

When the season of giving comes around, it’s not just the jingle of bells that

Investments

Mattel Mindflex Game: Brain-controlled Neuro-Toy

Dec 5, 2023 Comment on Mattel Mindflex Game: Brain-controlled Neuro-Toy

Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that

Finance

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Dec 5, 2023 Comment on The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

My mom taught me a neat trick when I went to college: Take the leftover

Marketing

8 Holiday Gifts for the Content Creator in Your Life

Dec 5, 2023 Comment on 8 Holiday Gifts for the Content Creator in Your Life

Welcome to The Creative, a series that gives content creators actionable advice from professionals in

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Posts

  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
  • How to use AI to write a blog post (that isn’t slop)
  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
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