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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Marketing

Add a turbo to your referrals

Jul 9, 2022 adminComment on Add a turbo to your referrals

If you’ve tried to build your business on referrals you’ll know it’s a bit hit-and-miss.

Marketing

B2B Marketing News: Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features

Jul 8, 2022 adminComment on B2B Marketing News: Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features

B2B customer journeys that begin at review sites are significantly shorter B2B buying journeys average

Finance

Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022

Jul 6, 2022 adminComment on Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022

What does award-winning B2B marketing look like? For the first time since the prestigious Cannes

Marketing

Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

Jul 4, 2022 adminComment on Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks,

News

Should you use misspelled keywords on your website?

Jul 4, 2022 adminComment on Should you use misspelled keywords on your website?

To increase organic traffic, you will naturally draw more towards SEO, so choosing the right

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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