What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The
Intentional design is the most productive kind. It begins with “who’s it for?” and “what’s
Remember yesterday when I showed you three examples of dreadful direct messages I’ve received recently?
If you’re involved in client relations for a B2B or SaaS company, you’ve probably heard the terms “customer support” and “customer success.” While they might sound like perfect synonyms, the truth is that each one refers to something a little different. In this article, we’ll go over the difference between customer support and customer success […]
Here’s why you hate getting DMs, and people hate getting yours. It’s because you’re treating
WARNING: Some mice were clicked in the making of this post. My friend and super-coach