Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts
B2B Marketers Own the Customer Journey, Now What? [Survey] 90 percent of B2B marketers have
Why Trend-Hopping Can Lead to Brand Failure on Social
What should you consider before hopping on a social trend? There’s an estimated 4.9 billion
Content Marketing Will Fail Without Help From The Sales Team
“Content is a marketing thing.” I hear this all the time from companies, and I
[Research] B2B Influencer Marketing – More Important Than Ever
As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization,
What is ‘Assignment Selling’? Using Content to Close Deals Faster
One of the most frequent complaints we hear about content marketing is how long it